Sassoon Primary®

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What is the Sassoon Primary® font?

The Regular typeface was researched with children, for children and developed specially for use in children’s reading books – bridging the gap between reading and handwriting. Many other uses have been found for these legible and friendly letters, with alternative teaching letters included in each font. Modern typefaces have shortened ascenders and descenders to help fit as much text as possible into a page, but words lose their shape. This may not trouble literate adults but it is quite a different matter for children struggling to read. These friendly characters were the result of asking young children what kind of letters they found easiest to read – and then including features like extended the ascenders and descenders. The slight slant makes blocks of text easier to read. More…
See the “Gallery” for instructions on using Stylistic Sets (alternative teaching letters).

Sassoon Primary® Font families

The Sassoon Primary® includes the following font families:

  • Sassoon Primary Regular
  • Sassoon Primary Italic
  • Sassoon Primary Med
  • Sassoon Primary Med Italic
  • Sassoon Primary Bold
  • Sassoon Primary Bold Italic

Sassoon Primary® Preview

Here is a preview of how Sassoon Primary® will look. For more previews using your own text as an example, click here.

Is Sassoon Primary® Free to Download?

No, i'm afraid not. Every single font that we feature on is a paid-for, premium font. There is no point trying to find a free download of Sassoon Primary® so please don't waste your time looking.

It is highly unlikely that you'll be able to find Sassoon Primary® for free. There's a lot of websites that will say "Free Download" but these are just attempts to get you to click on a link which will either take you to an ad landing page or you risk getting viruses on your computer. In the rare occasion that you do find a free download for Sassoon Primary® remember that it's illegal to use a font if you didn't pay for it!

If you really want Sassoon Primary® and you want to truly own it the legal and safe way, then click here to visit the download and purchase page on Here you will be able to obtain the proper license. The designer and publisher deserves to be paid for their work, as they have put in the hours and the creativity to produce such an amazing font. Good luck with your purchase and future use of this font. :)